Display carton



Dec. 24, 1935. w. F. MEYERS 2,025,120

DISPLAY CARTON Filed June 20, 1934 2 Sheets-Sheet l Dec. 24, 1935.

w. F. MEYERS DISPLAY CARTON Filed June 20, 1934 2 Sheets-Sheet 2 v 20 V Z0 A9 U 6 2/ 22 Patented Dec. 24, 1935 PATENT OFFICE DISPLAY CARTON Walter F. Meyers, Chicago, Ill., assignor of onehalf to Eugene U. Knight, Chicago, Ill.

Application June 20, 1934, Serial No. 731,451

3 Claims.

This invention relates to folded rectangular boxes which are formed from flat punched out blanks of sheet material, such as veneer, metal or cardboard.

A purpose of the invention is to provide an arrangement of folded boxes suitable for packaging without waste of space and also providing for the upward tilting of the bottom of the box to bring the contents thereof in more conspicuous display position when the box is used for display purposes on a counter. It is also a purpose of the invention to provide improvements in the means for retaining the box in the tilted display position and for utilizing the lid of the box for this purpose and for displaying advertising matter printed upon the lid whether the latter is in its covering or tilt retaining position.

The purposes of the invention are accomplished by means of a construction as illustrated in the drawings, wherein Figure 1 is a perspective view of the box with the lid swung back.

Fig. 2 is a perspective view of the box with the lid swung back showing the inner content containing part of the box swung upwardly to tilted position with reference to its supporting sides.

Fig. 3 is a perspective view of the box as it appears with the cover folded inwardly for the purpose of retaining the bottom of the box in tilted relationship with the supporting sides and with the lid displaying advertising matter which ordinarily appears upon the top of the box when the box is closed.

Figs. 4 and 5 are plan views of the cut blanks used for forming the box.

As a packaging means, the cardboard box herein described is much on the order of any other pasted or interlocked construction used for that purpose, but is mainly distinguishable therefrom in that the front wall of the box is double, to form a hinge at the upper edge of the front wall to enable a hinging action along the upper edge of the front wall between the inner and outer members of the front Wall, and the bottom of the box forms an extension of the inner wall and therefore may be tilted upwardly in good displaying position. The side wall of the box has hinged to its upper edge flaps which in the untilted condition of the box must lie horizontal over the contents therein, and in the tilted condition of the box assume a vertical position forming extension sides for the bottom. The lid of the box is scored so that it may be folded downwardly against the back wall of the box in position between the side flaps to lock the side flaps in vertical position and thus hold the bottom of the box inclined, and in this position of the lid it displays frontwards the same advertisement that appears upon the top of the box when in closed position.

In the drawings the bottom of the box is indicated at l. The front wall is double, the inner portion 2 thereof being hinged to the outer portion 3 along the scored line 4, Fig. 4. or the upper edge of the front wall in Figs. 1, 2, and 3. The bottom is bent at right angles to the front wall 10 along the score 5, and the back 6 of the box is bent upwardly from the bottom. The sides of the box are formed by thesections l which are bent rearwardly from the front along the scored lines 8. Bent upwardly from the bottom section I and 15 along the scored lines 9 are side flaps [0 which reinforce the sides of the box. The sides I carry flaps H which are hinged thereto along the scoring 12, and in the formed box may assume the horizontal position as indicated in Fig. l or the 20 vertical position as indicated in Fig. 2, when the bottom of the box is swung upwardly.

Extending from these flaps II are interlocking tongues [3 which are bent at right angles to the flaps along the lines l4.

Tongues l3 interlock with tongues I5 on the back 6 and maintain their interlocking relationship whether or not the bottom of the box it tilted with reference to the sides. The tongues l3 are lifting hooks and by swinging the flaps I! to vertical from horizontal position, the tongues l3 pull the back 6 up and thus bring the bottom I to inclined position. When the bottom of the box is tilted upwardly by pushing up on the bottom, the side flaps 10 on the bottom engage the flaps ll, pushing the latter from the horizontal position shown in Fig. 1 to the vertical position shown in Figs. 2 and 3. The tongue I3 swings along the back wall 6 but remains interlocked with tongue I5 in all positions. The sides I of the box have pasting flaps it which are secured to a reinforcing back ll, which is a part of the blank l8, Fig. 5, which forms the lid of the box. The blank I8 is scored along the line I!) between the back I! and the lid proper and along the short lines 20. The inner ends of the lines 20 are connected by a cut 2| to provide an advertising carrying portion 22 which will swing up into displaying position when the tucking end 23 of the lid is inserted between the flaps H as indicated in Fig. 3. In the ordinary use of the box for packaging purposes the flap 23 of the lid is tucked between the front wall and the contents of the box, but the content retaining function of the lid is also partly performed 55 by the triangular formed flaps II when in their normal horizontal position.

To use the box for counter display purposes it is only necessary to push upwardly on the bottom of the box, or pull the bottom up by lifting flaps II, causing the bottom I and parts carried-thereby, including the inner front wall 2, to swing upwardly around the upper edge 4 of the front wall.

The side members In of the bottom reinforce the flaps I I in the vertical position as shown in Fig. 2, where these flaps, instead of acting as covering elements, then serve as extensions to the side;

Walls I. The flaps H by the bent'extensions I3 of the flaps remain interlocked with the back 6, whether extending downwardly from the flaps II while the latter are in a horizontal position or laterally from the flaps I I while the flaps are in vertical position. I

To retain the box in the tilted condition, it is desirable to tuck the lid flap 23 between the contentsof the box and the back wall 6, thus holding the flaps l I vertical and preventing the box from collapsing back into its horizontal position. When the lid is tucked in as illustrated in Fig. 3 the portion 22 thereof inclines upwardly and rearwardly fromthe back of the box in suitable position for prominently displaying advertising thereon, such as the article for sale and the name of the manufacturer, just as it appears upon the lid of the box when the box is closed.

The bottom of the box cannot swing down below the lower edge of the side walls, because the flaps II and tongues I3 carried thereby can only swing down around the score hinge I2, 90 degrees, as limited by tongues I3 engaging the side walls II;

7 Although but one specific embodiment of this invention has been herein disclosed, details of the construction may be omitted without departing from the spirit of this invention as defined by the following claims:

I claim:

1. A box construction of the class described comprising front and side walls, a bottom wall hinged to the front wall and carrying a back extending upwardly therefrom, flaps hinged to 5 the upper edge of the side wall and provided with extensions bent at right angles thereto, said extensions having interlocking relation with the back carried by the bottom of the box.

2. A box construction of the class described 10 comprising front and side walls, a bottom hinged to the front wall and carrying a back extending upwardly therefrom, flaps hinged to the upper edge of the side walls and provided with extensions bent at right angles thereto, said extensions having interlocked relation with the back carried by the bottom of the box, a. lid hinged to the box and which is scored to be foldable and provide a tucking flap which may be inserted between the contents of the box and the front wall or the back wall of the box.

3. A box construction of the class described comprising front and side walls, a bottom hinged to the front Wall and carrying a backextending upwardly therefrom, flaps hinged to the upper 25 V edge of theside wall and provided with extensions bent at right angles thereto, said extensions having interlocking relation with the back carried'by the bottom of the box, a lid hinged to the box and which is scored to be foldable and provide a tucking flap which may be inserted between the contents of the box and the front wall or theback wall of the box, said lid being cut to provide an advertising display portion thereof on its top and which swings into view when the lid is folded 35 g with its tucking flap between the back of the box and the contents thereof.

WALTER F. MEYERS. 

